Aspiring singers create an official profile on Facebook to promote themselves. They hope to get many fans. However, few of these will be TRUE fans. The same applies to Youtube and Myspace. Most of the people who click “like” or subscribe to you on YT, or friend you on Myspace, will be doing so simply to advertise themselves.
There are many online companies which give advice to emerging artists and charge a fee for promoting them online. I’ve checked many of them out and found out that they themselves have a couple of hundred friends on Facebook, two or three subscribers on YT and maybe 40 friends on Myspace…it they can’t promote themselves, can you trust them to promote you? Think about it.
Anyone who is associated with the music world knows that it makes sense to have a presence on Facebook, Youtube, Myspace, ReverbNation, Twitter, Flickr and the other numerous social networking sites. This is the way to get people and fans. What I’ve noticed however, is that wherever you go, it’s the same people that follow you. Suppose you’re an emerging singer and you open up a YT channel. Who will find you? Your friends, family and people you’ve informed about your channel. You’re not known so no one will find you unless they know you. So you advertise on FB and those people will look at your Twitter, Myspace, etc. But you want to be known outside your circle of acquaintances, you want more fans. Wherever you look on the web, the advice given to emerging singers/artists is to join the social networking sites, but they don’t tell you how to get NEW people to hear you and/or become fans. Sometimes some people will share your videos with others and you might get new fans, but even that will be limited. What gets you publicity and fame ? In the next post I will write about marketing/promotion websites that promise you the moon, in terms of publicity that is.
The course I mentioned in my earlier post was on music marketing. It didn’t teach me anything I didn’t already know: an artist needs a personal website, a myspace profile, a Youtube channel, a presence on ReverbNation, Facebook and other social networking sites; a press kit is a package consisting of the artist’s biography, picture, 2 or three demo songs, press articles and contact address. Then sent everything off. To where? That’s just the point everyone wants to know…where does an artist send his material? The author of the book (and course teacher) says send it to the record companies. How? It’s easy to find the address of labels and record companies, but when you go to their website, under contact you inevitably read “WE DO NOT ACCEPT UNSOLICITED MATERIAL”. So that’s that. You then look for music writers, as advised by the course teacher. Again, unsuccessfully. Their names are all over newspapers and magazines but how do you contact them to tell them why they should write about you? Their contact address is nowhere to be found. Then you look for a publicist, as the course book advises, actually it even gave some names. When contacted, these publicists reply that they cannot take on the artist because the artist is not ready for their services, or, listen to this…they don’t take on artists whose MOTHERS are their manager!